We are Samo

Innovation, research and the excellence of Made in Italy have always been a hallmark of Samo's work, which for over 60 years has been a reference point for showers. The exciting results have broadened the horizons to the entire bathroom, and therefore to the design of the accessories and fittings Lineabeta and the exclusive elegance of the DolceVita line create the perfect balance in our favourite comfort zone: the bathroom

Our
SAMO development

THE SIXTIES

A great opportunity
In a land of great traditions and values such as North-East Italy, Mr. Orvile Venturato founded Samo, a company that immediately confirmed the entrepreneurial spirit, passion and foresight of its founder.

THE SEVENTIES

New explorations
Thanks to constant research, the shower became an emotional experience with complete solutions that combine innovation and design with the spaces and needs of today's homes.

THE NINETIES

The second generation arrived

1994

First in everything
Samo was the first company in the sector to obtain ISO 9000 certification.

2013

An “intense” decade
Denis Venturato founded Samo Industrie

2016

New technologies
Samo developed the UV bonding technology, a solution to promote a greater aesthetic impact on the shower walls.

2018

The horizons expanded!
Samo Industries expanded with the acquisition of Inda, a historic Italian brand of bathroom accessories, bathroom furniture and shower enclosures.

2019

Looking to the future
Lineabeta became part of the SAMO Industries holding company

Our
DolceVita

2011

A new iconic collection
The DolceVita Collection was created

2013

Unprecedented high quality finishes
Gold-plated decorations with Swarovski details were introduced

2016

Exclusive graphics
The range was enriched with elements digitally printed on glass

2019

Essential luxury
Presentation of the Luxury - contemporary line

Our
Lineabeta

1980

Excellence for bathroom furnishings
The Lineabeta brand was created, specialised in the production of colourful, youthful and innovative accessories

1985

Innovation in the 1980s
In addition to CE and TUVV certifications, the company was available for carrying out ad-hoc research and certifications

1992

New opportunities
Its presence on foreign markets was consolidated, particularly in Germany, France, Spain, Denmark, Benelux

2000

Across borders
The brand expanded into the Middle East and the United States

2006

Quality and design
The company obtained ISO 9001:2000 certification

2015

New distribution channels
Lineabeta expanded further, entering the furniture retail channel

2019

Samo and Lineabeta, historic brands
Lineabeta became part of the SAMO Industries holding company

Visit the company

The Samo numbers

60 years

di storia imprenditoriale

100%

MADE IN ITALY All our products are designed, worked on and assembled in our factory in Bonavigo (VR), while the glass sheets are produced in our glass factory in Pagazzano (BG)

250+

Employees

42.000.000 €

Consolidated turnover

55.000 mq

of production installations

+30%

custom-made products

+ 1300

products per day